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DTSTART:20191106T223000Z
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LOCATION:Cropley House\, 84 Watkins Road\, Baulkham Hills\, New South Wales
SUMMARY:Hills District Small Business Expo & Conference - Welcome & Keynote
  - Stand out without selling out in the age of online influence
DESCRIPTION:Stand out without selling out in the age of online influence wi
 th Kirryn Zerna\n\nImagine your favourite coffee shop. To get there youve 
 walked past not one\, not two but 7 coffee shops. Now picture it heaving w
 ith dine-in eaters and takeaway orders out the door\, while the next-door 
 neighbour café is empty. No queues. No people.\n\nWhy does this happen? W
 ith such a straightforward commodity product like coffee\, how does one co
 ffee shop stand out\, while its neighbour is invisible?\n\nThe Quest to St
 and Out\nThe quest to STAND OUT in a crowded marketplace and to attract at
 tention from potential customers is not a modern-day problem\; its an age-
 old pursuit. Its simply that today the context has changed. What was once 
 a physical market place\, became a street of retail shops\, became a city 
 reached through radio\, became a nation reached through television\, becam
 e a globe seamlessly connected through the internet and social media.\n\nT
 oday we live in the age of online influence. As Homo Deus author Yuval Noa
 h Harari elegantly puts it\, A global audience connected by a digital mess
 age just like a whisper what once we only thought possible by the Gods.\n\
 nSo how do you seize the opportunity to amplify your brand and reputation?
  How do you stand out in this complex and crowded space without selling ou
 t on what makes you unique?
DTSTAMP:20260927T153112Z
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