GROWTH - Customer Experience – Making the most of every customer interaction
In this presentation Anne will take you through all things Customer Experience. She will cover why it is important and the link to customer loyalty. She will show you some simple tools to use to understand who your customers are and the experience they have with your business. Finally, she will talk about customer data – from Google Analytics and email open rates to customer satisfaction surveys – how easy it is to capture data and feedback in the digital world and how crucial it is in delivering exceptional customer experiences.
Featuring
Anne Neilan
Founder & Director New Path Digital
After 15+ years in the corporate world, working in various digital marketing, ecommerce and customer experience roles at organisations such as Coca-Cola Amatil and Danone, Anne took the plunge and started her own digital marketing and customer experience ...
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